How To Watch ITV On Roku in USA (Updated Guide)

Last updated: October 23, 2023
William Sams
William Sams
William Sams is an online privacy/security advocate at, who loves sharing his expert knowledge regarding the latest trends in user privacy, cyber laws, and digital affairs.
ITV on Roku - BestVPN

Can I watch ITV on Roku in USA? Yes, you can easily stream ITV on Roku in USA with the help of a premium VPN like ExpressVPN. But before that, you’ll need to download and install the ITV Hub (now ITVX) channel from the Roku channel store on your device.

ITV Hub, rebranded as ITVX, has undergone significant improvements. From on-demand TV shows and films like Love Island UK Season 10, Sanditon, Stonehouse, and Top Gun: Maverick to Live sportings events like FIFA Women’s World Cup 2023, horse racing, and football, ITV caters to the needs of all viewers.

However, the only downside is that ITV is a geo-restricted platform owing to licensing agreements and copyright restrictions. You needn’t fret over it as you can use a VPN to watch ITVX in USA, however, we always recommend using the best VPN for ITV.

Luckily, you don’t have to pay for ITV as it’s a free-to-air channel that also offers a free streaming platform. However, the free subscription offers a somewhat limited content library and ads during streaming. But you can upgrade to the ITV Premium plan for an expanded library that includes BritBox and offers ad-free streaming.

Let’s find out how to stream ITV on Roku from anywhere in 5 easy steps.

How Can I Get ITV on Roku in USA? (5 easy steps)

Here are 5 easy steps that you can follow to get ITV on Roku in USA:

  1. Subscribe to a premium VPN service like ExpressVPN.
  2. Connect to a fast UK server (Docklands is recommended).
  3. Plug your Roku device into your smart TV, and switch it on.
  4. From the Roku’s homepage go to the “Streaming Channels.”
  5. Now you can access ITV on Roku and stream your favorite TV shows in USA.
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How to activate and stream ITV on Roku in USA?



Now, as you have gotten the ITV app on your Roku device you need to activate it first before you start streaming. To activate and Access ITV on Roku devices in USA, follow the simple steps guide given below:

  1. Open the ITV app on your Roku device.
  2. On the ITV Hub’s homepage, click on the “Sign in” button.
  3. Take note of the activation code showing on your screen.
  4. Visit the ITV activation page on your device.
  5. Enter the activation code provided by your Roku device to pair your ITV account.
  6. Sign in to your existing ITV account or create a new one.
  7. After successfully signing in, the ITV Hub app will automatically activate on your Roku device.
  8. Now you can browse and select your favorite TV shows or films to start streaming ITV on your Roku device in USA.

How to Install and Use ITV on Roku in USA? 2 Methods!

You can easily install ITV on Roku and use the app as it is available on Roku Channel Store in the USA. There are two methods to get ITV on Roku device:

  1. Using the Roku “Streaming Channels” app
  2. Using Roku’s Official Website

Now let’s see what subscription plans of ITV on ROKU are available that you can use to watch ITV on Roku.

What are the subscription plans of ITV on Roku in USA in 2023?

ITV offers a free subscription plan that grants access to a vast content library. However, this free plan includes advertisements that may interrupt your streaming experience. If you prefer uninterrupted binge-watching without ads, you have the option to upgrade to the Premium package.

To find out the cost of an ITV subscription, please refer to the table below:

Account Type Cost Per Month Cost Per Year
ITV Hub (ITVX) – Ad-supported 0 0
ITV Hub+ (ITVX Premium) – Ad-free £5.99 £59.99

When you subscribe to an ITVX Premium account, you will have the opportunity to enjoy an ITV free trial. This allows you to test the streaming platform and determine if it meets your preferences. Once you have an ITV subscription you can stream ITV on Roku from anywhere in USA with the help of ExpressVPN.

What are the alternative ways to get ITV on Roku in USA?

If you by any chance fail to add ITV on Roku in USA using the channel store there is another way that you can use to install ITV on Roku. Use the Roku website in a browser to access ITV on Roku abroad and follow the steps below:

  1. Open any browser and visit the official website of the Roku Channel Store.
  2. Sign in with your Roku account details.
  3. Locate the Search Box on the website and enter “ITVX.”
  4. When the results appear, select ITVX on the Roku website.
  5. Click on the “Add Channel” button.
  6. Your ITV app will be installed on your Roku device.

What are the features of ITV on Roku?

Getting the ITV app on Roku will provide you with many features that make the UI experience better. Here are some of the features of ITV on Roku:

  1. The ITVX app provides a convenient “save” option that allows you to download content and stream it offline at your convenience.
  2. With this app, you can not only watch live TV but also access a wide range of on-demand content.
  3. The app offers a diverse selection of content across various categories such as comedy, kids, drama, sports, news, and entertainment.
  4. You can easily stream all episodes of your chosen series or shows, as well as British Box sets.
  5. Additionally, the app grants you access to exclusive content from ITV, including first looks, premieres, and Originals.

Which Roku Devices Support ITV in USA? [Roku ITV Compatible Devices]

Almost all of the Roku streaming devices and boxes support ITV. you can use the following Roku devices to stream ITV in USA:

Roku Express 4K+ Roku Express HD
Roku Streaming Stick 4K 4K Roku Premiere
4K Roku Premiere+ 4K Roku Smart Speaker
4K Roku Ultra LT 4K Roku Ultra
Roku Streaming Stick+ Roku Express+

Wondering what you can stream on ITV using a Roku device? Keep reading to find out the popular titles available on ITV for streaming.

What are the best shows and movies on ITV In 2023?

ITV Hub offers a wide range of shows, films, and sports that you can stream. However, if you are located in USA, you will require a reliable VPN. By using ExpressVPN, you can bypass any geo-restrictions and access the content you desire on the platform.

Here are some of the best shows and movies on ITV:

Kavos Weekender The Family pile Maternal
Robin Hood Deep Fake Neighbour Wars Vera Season 12
Nolly 2023 Series Buffering Season 2 Bradley and Barney Walsh: Breaking Dad
Ghislaine: Partner in Crime Six Nations Rugby Hotel Portofino
Unforgotten Series 5 Bali 2002 You & Me
Social Media Murders Series Two Everybody Hates Chris FA Cup Fifth-Round
The Bay Series 4 Body Stories Campaign Grantchester Series 8
(K)nox: The Rob Knox Story (2021) Love Island UK Season 9 Finale Cheltenham Festival 2023
Grace Season 3 The Dry All Season of Community
Man City vs Sheffield United FA Cup The Confessions of Frannie Langton season 4 The Real Housewives of Cheshire Season 16
Prince William fly on the wall BAFTA Television Awards 2023 BTCC 2023 on ITV
Hotel Portofino Six Nations Rugby 2023 Love Island Malta 2023
Maryland The Twelve: Season 1 Heineken Cup Final 2023
Staged Season 3 NFL Draft 2023 I’m a Celebrity: South Africa



If you encounter the issue of ITV Hub not working on Roku while using a VPN app, it is possible that your VPN might be leaking your IP and DNS information. To resolve this, you can try connecting to another UK server and attempt accessing ITV Hub again.
However, if the problem continues, it may be necessary to consider using a premium VPN app like ExpressVPN, which offers advanced features and a reliable network to ensure a seamless streaming experience.

Currently, subtitles are provided for ITV live streaming on Roku in USA. To activate subtitles, you can select the “S” option. The “S” button can be used to toggle the subtitles on and off as needed.

To update the ITV app on Roku iin USA, you can follow these steps:

  • Highlight the ITV app on your Roku home screen.
  • Choose the “Options” button from menu.
  • Alternatively, you can uninstall the app, restart your Roku device, and then install the ITV app again to ensure you have the latest version.

ITV is available for free on Roku, and you can conveniently add it to your Roku device from the official Roku Channel Store. However, if you are in USA, you will need to consider the subscription cost of a premium VPN app as ITV is geo-restricted in that region. By using a VPN, you can bypass geographical restrictions and access ITV on your Roku device.


If you are living or traveling in USA, accessing ITV on Roku or any other device is not possible without using a VPN. Hence, you’ll often find your ITV Hub not working properly. Therefore, if you want to watch ITV on Roku anywhere, you will require a subscription to ExpressVPN.

ITV stands out as a well-known British TV network. While the platform is available for free, you also have the option to subscribe to its streaming service and watch premium content without ads. If you have any additional inquiries regarding accessing ITV on Roku, you can always reach out to us.

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